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We’ve been exploring the subject of marketing and have so far discussed the concept of digital marketing and focused on.....

Aidi — 4 Ways Startup Founders Can Upskill (Beyond Just Taking Courses and Joining Accelerators)

Do startup founders need to upskill? Of course, they do!

In fact, this.....

Aidi — Mental wellness tips

Recently, conversations on mental health have become more pronounced. From conferences,.....

Aidi — Metrics

A wise person once said ‘you can’t improve what you don’t measure’. And this is true for.....

Aidi — 5 Common Capitalization (CAP) Table Mistakes That Scare Away Investors

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Aidi — B2b marketing

In our last article, we examined what digital marketing means, various digital marketing channels startups can maximise.....