Aidi Articles.

Hand-picked resources for professionals, business owners,
investors and advisors


Image Description

Aidi — B2b marketing

In our last article, we examined what digital marketing means, various digital marketing channels startups can maximise.....

Image Description

Aidi — Kune?

In this issue, we’ll examine why Kune Food failed, Amazon's planned market entry to Africa and what it entails for Jumi.....

Image Description

Aidi — PSB and FIntechs

In this issue, we’ll look into the global decline in funding, MTN PSB and its implications for fintech startups and.....

Image Description

Aidi — Metrics

A wise person once said ‘you can’t improve what you don’t measure’. And this is true for.....