Aidi Articles.

Hand-picked resources for Africans


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Aidi — Startup funding (Part II)

In the last article, we discussed why fundraising is hard, what a typical VC process looks like, and tips to keep in mind before, during and after.....

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Aidi — Marketing

Marketing is an important part of building a startup. Contrary to popular belief, great.....

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Aidi — B2C Marketing

We’ve been exploring the subject of marketing and have so far discussed the concept of digital marketing and focused on.....

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Aidi — Kune?

In this issue, we’ll examine why Kune Food failed, Amazon's planned market entry to Africa and what it entails for Jumi.....